At QALANDARI ADVERTISER (PVT) LIMITED, we take a flexible pro-active approach to maximizing the effectiveness of media planning and buying. We like to think creatively about how we use media, and we don’t just work on a one-size fits all strategy. We also don’t have ‘favorite’ medium – we like to think about the concept first and how this translates in to how we communicate with a target audience. So… we are media neutral- we consider all valid touch-points prior to making a final recommendation regardless of the level of budget. This helps us to ensure during the initial stages that we are targeting the right people in the right places first.
We put a strong emphasis on research and quantitative metrics driven by consumer insight, and believe strongly in analyzing effectiveness and not just efficiency. What make us unique are our appreciation of brand positioning and the creative platform – we think this makes for communications ideas that add real value and fuels brands or destinations.
This approach, coupled with our strong relationships with the media means we are able to pass on up-to-the-minute information on forthcoming editorial, programming, creative solutions and market trends. Apart from strong negotiation and the ability to pass on competitive rates, QALANDARI ADVERTISER (PVT) LIMITED also works on a campaign basis in order to ensure that our clients get the best share of market throughout the campaign period, and therefore the best share of voice.